Graphic Identity ABP
Advance Building Protection conduct testing for buildings in Los Angeles, install new fire sprinkler systems and monitor fire alarm systems in commercial buildings. We start working on a clean and minimalistic business logo design that could suit a construction company, and design of banners and brochures the company uses at trade shows. To visualize the young and energetic company of professionals we created a powerful and well-balanced sign using calm basic colors and adding an attractive bright tint of red as an allusion to the power of fire. The interaction between the color and shape form the basis for the graphic identity of ABP.